CRACKING THE 5-SECOND USABILITY TEST

Wondering what a 5-second usability test is?

You’re probably aware of the term, “the first impression”, right?

Is your web page mobile-friendly?

When going for an interview or even a first date, wouldn’t you prefer taking out some time to prepare for the remarkable first impression you’d like them to perceive about you? In addition, even though ALL of us have flaws, would you want them to know your flaws the very first time you meet them? No, right?

That’s how a 5-second usability test can be somewhat perceived. If they are impressed with your first impression, they decide to continue with you. Similarly, when new users/customers visit your website, they decide within the first 5 seconds whether to stay there or leave it. It’s a limited duration of time within, which your website MUST capture their attention wisely enough to move forward.

Nevertheless, how can your website pass this 5-second usability test? The answer lies in the content and what this content reveals about your entire website- is it capable enough to grab this user’s attention?

With a 5-second test, you can get immediate feedback about your design and emphasis. Ask yourself and your trial visitors these questions:

• Does this site convey your main message?
• Does it appear to be trustworthy?
• Is your product/service understandable through this page?

A 5-second test, however, may not be suitable for your website if it

• Requires a lot of reading;
• Is being used for the prediction of consumer behavior; and/or
• Asks many questions

You MUST be clear about the 2 goals listed below if you want to pass the 5-second usability test:

• Is your website’s intended audience clear? The primary goal of new visitors who land on your page is to find out if what you’re offering is meant for them, that too, within the lowest time possible. Research conducted by Google (https://research.google/pubs/pub38315/ ) states 50 milliseconds to be more than enough for new users to perceive what a site is all about. Five-second tests are most effective when you focus more on key questions that are more specific.
• Do visitors understand what the page is all about? Even if you don’t achieve overwhelmingly positive results on the first go, a follow-up with a short survey could lead to a more-than-decent outlook on how your design can be reworked.

When can 5-second usability tests be helpful for you?

• Brainstorm variations in the possible designs and copies just before a product release.
• Just before an A/B testing (or, split testing), a 20-50 5-second usability test can get you on the right track (instead of a track that won’t succeed anyway).
• An overall qualitative analysis with the help of 5-second testing will give you a third-eye view of your site’s user experience and a much clearer picture.

How our leading digital marketing consultancy can help you to get done with all the data analysis and derivations much more easily and quickly.

• First, we understand why you need to do it. Hence, we’ll derive a clearer picture of the outcome you can expect, and formulate a hypothesis to check if users and your team members are on the “same page”.
• We carefully formulate more specific questions for respondents, in order to dig out in-depth insights regarding reworking your design framework and content.
• We also look into pointless responses e.g., “don’t know” and “don’t remember”, to bring them down by reframing questions and/or putting them above less important ones.
• We’ve learned from experience to perform such tests efficiently by taking them ourselves at times. In addition, completing the task in lesser time could even be a major advantage.
• We take insights from words and phrases too, in order to apply them into explaining interesting trends of behavioral patterns we might have not even considered.
• We also use audience segmentations while preparing the test, because perspectives of looking at a website, too, matter.

We have achieved a trustworthy level of digital marketing consultancy with our effective methods to transform your brand image into a renowned one. As far as profits and ROIs are concerned, growth incrementation sets the base for customer attraction and retention.