Common Technical SEO Issues in Healthcare Websites and How to Fix Them

Does your website domain display a gray background while typing your domain name on a Google search page? It means your website is not technically secure. You need to fix a mistake in your faulty SEO strategy immediately. Scammers or viruses can immediately damage the website domain if you do not take the necessary steps regarding your website’s safety with an SEO strategy.

Site audits are not enough to secure a healthcare website. As we all know, healthcare institutions contain important medical details that should not be leaked outside. In such a case, a robust and top-notch quality SEO service is vital to fixing the healthcare website. Let’s discuss in this blog common technical SEO issues in healthcare websites and how to fix them.

What Do you mean by Technical SEO?

While talking about technical SEO, we should focus on website upgradation and server functionality, which are two vital aspects of running a webpage and improving its search engine ranking. A properly and technically prepared website includes vital technical components such as titles, title tags, HTTP header responses, 301 redirects, metadata, and XML sitemaps.

Technical SEO does not involve keyword research, analytics, backlink development, or optimizing social media strategies. Technical SEO is vital for a better search experience.

Technical SEO Issues in Healthcare Sites and Composite Solutions

In this segment, we will describe common SEO errors in medical websites and how to fix them to improve the user experience.

Zero HTTPS security

If your healthcare institution’s website is not secured with HTTPS, it will display a gray background when you type the domain name in Google Chrome. This can cause users to navigate away from your website.

To convert your hospital website to HTTPS, you need an SSL certification.

After getting the certificate, your healthcare website will be secure.

The website has no correct indexing

When you search for your healthcare business name in Google, do you see your website in the search result? If your answer is no, then it indicates that there is a problem with indexing. Without proper indexing, your website does not exist in Google, and you cannot find it on the search engine.

If your website is not indexed correctly, you must type the URL.

After the indexing, if your website shows multiple options, there must be a sign of hacking or spam.

No XML sitemaps

XML sitemaps support Google search and help you understand if your website page works correctly. If your healthcare business website does not have a sitemap, it will end up on a 404 page. Try to hire a professional digital marketing service in UAE for a top-quality web developer to fix XML sitemap problems for your healthcare website.

Slow loading speed

If your healthcare website page takes longer than usual to load, it is a sign of technical SEO faults.

A professional SEO service in Dubai can detect this problem and find a composite solution to increase webpage speed, browsing quality, and server response time. Improving your hospital business’s brand recognition is vital.

How to Fix Multiple Versions of the Homepage for a Healthcare Website

While Fixing SEO problems in healthcare sites, you must consider a vital technical SEO problem: multiple versions of the homepage. Google may index multiple URL versions, which may dilute your website’s visibility in Google search results. It symbolizes that your website is not indexed properly.

To fix this problem, hire a professionally expert SEO service in UAE. The SEO expert will check if different versions of your healthcare website URL run successfully or not. They will check each possible combination, including HTTPS and HTTP. If the expert team discovers multiple indexed versions, they will set up 301 detections for your healthcare website. After fixing this issue, you will find only one homepage for your healthcare website.

Fix the Problem of Duplicate Content for Healthcare Websites

Dynamically created websites must include SEO-friendly blogs that are vital for the target audience to grab their attention. However, due to unprofessional SEO, teams may sometimes create duplicate content instead of one unique one. In such a case, it can damage the chance of reaching your web content to the target audience. If you are thinking about how to resolve healthcare SEO challenges regarding duplicate content, you must set a proper content strategy with your digital marketing team.

To fix this problem, you need to maintain a proper configuration and set up for content strategy and be attentive while implementing SEO-friendly content on the healthcare website.

Mobile Device Optimization Problem for Healthcare Website

Mobile-first indexing is vital to making your healthcare website mobile-friendly. It is vital for clear visibility when visitors open your healthcare website on their mobile devices. Creating a mobile-friendly website is a valuable healthcare website SEO optimization tips. Only a professional and skilled SEO expert can perfectly use the correct codes and links to optimize your healthcare website on mobile devices. Meta description should be equal on both mobile and desktop sites. Make sure that the healthcare website’s URLs work perfectly with mobile URLs.

Conclusion

If you think that your healthcare website is not working properly and needs to be modified to eliminate technical SEO issues, you must contact SSMD Piloto Pvt Ltd. Our company is the best digital marketing company in Kolkata that provides the best SEO service to upgrade healthcare websites without any technical SEO problems.