Why our SSMD Marketing Agency in UAE Focuses on Case Studies

Case Studies from UAE-based digital marketing firm: The Ultimate Guide to Remember

There are certain digital marketing strategies for creating engaging content. There is one, however, that is often overlooked- case studies. Here’s why our UAE-based digital marketing firm
keeps them in top priority:

• A case study provides “social proof” that your brand has the solution to the user’s concern(s). A case study talks about a challenge your customer was facing, followed by how it was approached and resolved with the help of your company’s product or service.
• Prospective clients who read a successful case study are influenced in their buying decisions, too. Case Studies from UAE-based digital marketing firm relate with prospects more than just a bullet list of data. In fact, they position your company as an industry leader.
• Case Studies can also help educate prospects on the advantages of your product or service, compared to your competition. It can also be an amazing sales tool for your sales department!

How do we go about it?

Case studies should go through the entire customer process- start, middle, and end- like a movie with a satisfying ending. The more a prospect can relate to the story, the more compelled they are to reach out. The most effective format includes the introduction of the customer (or, the hero of the story), the challenge they had been facing, the solution you provided, and the results. One thing that must be kept in mind is that, the hero of the story is not your brand; your brand only provides the solution(s) to make the hero’s life better.

Case Studies from UAE-based digital marketing firm: Top 4 ways to use it

Once we have a strong case study, it must be utilized effectively.

1.Website:

Case studies can quickly drive in conversions and sales. Case studies on a home page receive maximum views, as it entices readers to stay longer and click-through.

2. Blog:

Another good option is using the information, and turning it into a blog post. Share more details than in the case study so that it is a combination of data and key information. Including a call-to-action at the end of the blog will generate more click-throughs.

3.Social Media:

Case Studies help create awesome social media content, followed by a link to your brand’s website. A testimonial from the client featured in the case study makes for a great graphic and content to share as well. Authenticity is the key to building credibility and faith among viewers.

4. Email Marketing:

Case studies make for great segmented marketing content, too. Directing solution-specific case studies to prospects with relatable issues through emails generates higher conversions. E-mail is the marketing channel preferred by most customers as a means of communication for marketing.

If you are unsure about writing your case studies in the best manner, or implementing them into a successful strategy, our digital marketing agency in UAE can help. We’re a local digital marketing company with an experienced team of pros. Contact us today, and lead the industry tomorrow!